Over the past twenty-three years, Ellen Weiss
has excelled in the growth and management of consumer goods
brands, many of which are household names. Products like Listerine
mouthwash, Rolaids antacid, Sinutab sinus medication, Halls
cough drops, Schick razors, and Trident chewing gum are just
a few of Ellen's success stories over the past two decades.
In fact, Ellen has dedicated her entire professional
career to mastering the craft of developing, feeding and caring
for Brands, and the challenge of uncovering what is not generally
known or understood about the Brand.
Today, as the founder and principal of BrandFare,
Ellen offers her talents and deep-expertise to a wide variety
of regional, national and global clients. She particularly enjoys
working with clients who are dissatisfied with the present marketplace
impact of their Brand(s) and are seeking a deeper conversation
with their customers.