BrandFare Exceptional Brand Development, Impactful Insights, Profitable Outcomes
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Ellen Weiss
Ellen Weiss

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Builder of exceptional domestic & global consumer brands
Producer of outstanding, measurable results
Versatile, resourceful, tenacious brand leader
Direct, honest professional communicator
Respected leader of change at the brand, category, and company level
Expert negotiator and manager of partnerships and alliances

Over the past twenty-three years, Ellen Weiss has excelled in the growth and management of consumer goods brands, many of which are household names. Products like Listerine mouthwash, Rolaids antacid, Sinutab sinus medication, Halls cough drops, Schick razors, and Trident chewing gum are just a few of Ellen's success stories over the past two decades.

In fact, Ellen has dedicated her entire professional career to mastering the craft of developing, feeding and caring for Brands, and the challenge of uncovering what is not generally known or understood about the Brand.

Today, as the founder and principal of BrandFare, Ellen offers her talents and deep-expertise to a wide variety of regional, national and global clients. She particularly enjoys working with clients who are dissatisfied with the present marketplace impact of their Brand(s) and are seeking a deeper conversation with their customers.

About Our Team

Our team varies from project to project. We resource talent from many disciplines on an as-needed basis, some of which are listed below. Please contact us if you have an interest in any of the following services:

Behavioral Research Market Research
Collateral Materials Online Marketing
Copywriting Change Management
Design Public Relations

All of our consultants and resource professionals are senior people with deep experience, and a passion for what they do in their particular discipline or industry. We work only with the best talent, and guarantee our work.

Contact BrandFare for a complimentary Executive Briefing to see how our talented team and rigorous process can create powerful results for you.


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